In-House ProductIndependent technology publication
A Publishing Platform Built as a Product, Not a Blog
The site you are reading is also the studio's reference implementation: a full editorial platform with authoring, scheduling, role-based access, and generated social imagery, built on the same stack used for client work.
The Challenge
Publishing on a hosted platform meant no control over layout, no way to build a distinct editorial identity, and content locked inside someone else's database. The alternative, a static site generator, would have solved presentation but not the editorial workflow: drafts, scheduled publication, multiple contributors, and per-article social imagery all needed to work without touching a repository.
What Was Delivered
- Articles are written, scheduled, and published without a deployment
- Every article gets an on-brand social card with no manual image production
- Content is owned outright, in a database that can be migrated or exported at any time
- Server-rendered pages, so articles are indexable without a client-side rendering step
Stack
TypeScript · Next.js · React · tRPC · Prisma · PostgreSQL · Better Auth · MDX · Tailwind CSS